The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is AutoNation Subaru Hilton Head dedicated locally to the Love Promise?

The Subaru Love Promise is part of what we do and believe in every day, starting with every employee at every level. A firm commitment each and every day to do what is right for our community and its people (and pets!). Giving back at every opportunity and with every interaction. Our Love Promise can be seen in various partnerships with local charities and non-profits. We’re thankful for the opportunity, not only to be a business in the community, but a partner.

Palmetto Animal League


Pritchardville Elementary, Bluffton School District

Volunteers In Medicine, Inner City Night Shelter

Leukemia & Lymphoma Society

Did AutoNation Subaru Hilton Head go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from AutoNation Subaru Hilton Head

Subaru and AutoNation Subaru Hilton Head believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Hilton Head Subaru Loves to Learn! - Ken K

This morning Bill Harper, from AutoNation Subaru Hilton Head, surprised ten teachers that they are sponsoring through the Adopt A Classroom program. Each teacher got a box full of goodies and will receive $500 to spend on classroom. This is the kind of community involvement that can really make a difference!!!

Joseph Shanklin Elementary
Hilton Head Subaru Loves to Learn!

Mutt Mixer Concert Event Supports Animal Rescue - Lindsay P

AutoNation Subaru Hilton Head is a Palmetto Animal League ‘Partner in Rescue’ and they always come up with fun and unique ways to celebrate the beauty of pet adoption. In October of 2022, Subaru Hilton Head hosted their inaugural Mutt Mixer concert event, bringing the community together to support Palmetto Animal League. PAL is a private, non-profit, no kill animal rescue organization that relies solely on community involvement and investment by charitable partners, like Ken Kirby, Bill Harper, and the rest of the team at Subaru Hilton Head. “The Mutt Mixer: Concert, Cocktails & Pet Rescue” was a blast for both humans and dogs, featuring complimentary hors d’oeuvres, beer, wine, and live music by the bluegrass band Lowcountry Boil. It was heartwarming to see Subaru Hilton Head’s showroom and grounds come to life with the pitter-patter of dozens of paws. The Mutt Mixer was the perfect way to showcase just how great shelter pets really are! Party goers donated much-needed items for the animals at the PAL Adoption Center and over $1,300 in support of PAL’s no kill rescue programs. As another way to support PAL, Subaru Hilton Head pledged to donate $100 to PAL for every dog or cat adopted in October. Fee-waived pet adoptions associated with The Mutt Mixer were made possible through a generous grant from the ASPCA and Subaru Loves Pets and resulted in 20 pets, like Lolli, finding their perfect home! Lolli came to PAL a frightened dog with a broken back leg. She quickly became a favorite among PAL staff and then caught the eye of a family who attended The Mutt Mixer. They took her home just a few days later and are smitten by her gentle, affectionate nature. We’ll never know what happened in Lolli’s past, but PAL assures that her future will be filled with love and beautiful memories. Palmetto Animal League is lucky to be part of our vibrant Lowcountry community where individuals and businesses feel passionate about saving homeless pets. We are incredibly thankful for our partnership with AutoNation Subaru Hilton Head, and we look forward to saving more lives together in the future.

Palmetto Animal League
Mutt Mixer Concert Event Supports Animal Rescue


The primary reason for my score is directly related to individual people who work there. Buying or even shopping for a car can easily be intimidating and can quickly put one on the defensive. In my case Ben Thomas, the person who managed my purchase, took the time to get to know me personally. He connected with me on a human level, getting to know a little bit about me through our common interest in dogs, a subject for which many can relate and one which Subaru is known to support. He was friendly and understanding of my specific situation and worked to address my needs. I wish to also highlight Spencer Carter in the Service Department and Steven Fagin in the Parts Department who have always treated me with respect. Their genuine kindness and warmth is so important to me in my relationship to this dealership.


Granting wishes for Hilton Head kiddos - Kea W

Make-A-Wish® South Carolina creates life-changing wishes for children with critical illnesses. We are beyond grateful for the giving spirit of AutoNation Subaru and its customers during the 2021 Subaru Share the Love event! As one of four national charities participating in the event, AutoNation Subaru raised over $2,800 for our wish-granting program! This donation will support the 19 children in Hilton Head who are currently waiting for their wish to come true. Wishes bring kids renewed hope and hope is essential when battling a critical illness. With a wish on the horizon, the exciting anticipation of a wish-come-true helps them believe in better days ahead. Wishes also strengthened family bonds, provide much-needed escapes from medical worries, and an opportunity to simply feel normal again. We are thankful for community partners like AutoNation Subaru for making wishes come true!

Make-A-Wish South Carolina
Granting wishes for Hilton Head kiddos

Meet Meatball the Under-Cat! - Lindsay P

Thanks to the support of AutoNation Subaru Hilton Head, Palmetto Animal League’s second annual ‘PAL at Your Pad’ Virtual Adoption Event on Friday, October 22, 2021, was a wonderful success for shelter pets. This adorable event, which included fee-waived adoptions made possible through a generous grant from the ASPCA®, led to the adoption of 29 pets in just 5 days! The joyous adoptions included that of a cat named Meatball who lost her eye due to a severe infection. Meatball’s foster family took her home to help her heal from surgery and fell in love! After a few days, they knew Meatball was meant to be theirs. As another way to support PAL’s No Kill Adoption Center that rescues pets like Meatball, AutoNation Subaru Hilton Head pledged to donate $100 to PAL for every pet adopted in October, leading to a generous donation of $3,100 and even more pets finding their forever homes. Thanks to Subaru’s dedication to helping the underdog, and in Meatball’s case the under-cat, she is living proof that special needs pets make wonderful companions. Meatball is living her best life, playing with the other animals in her home and any toy she can get her paws on. AutoNation Subaru Hilton Head sure knows how to make a dog’s (and a cat’s) day! We are grateful for their life-saving support throughout October, which led to dozens of heartwarming adoptions and helped save more pets in need of rescue.

Palmetto Animal League
Meet Meatball the Under-Cat!